Every October, Americans spend billions of dollars on Halloween costumes, decorations, and candy. In fact, Halloween has become one of the most popular holidays in the United States, with Americans spending an average of $86 per person on Halloween-related purchases. …
Business intelligence (BI) refers to the process of turning data into insights that can be used to make better business decisions. BI tools like data warehouses, dashboards, and reporting help businesses track key performance indicators (KPIs), identify trends, and make …
We’re on the cusp of a major shift in the workforce. Advances in artificial intelligence and robotics are going to automate many jobs that have long been done by human beings. This will cause massive disruptions in the economy and …
Jobs That Will Soon Be Replaced By AIs and Robots Read More »
Any marketer worth their salt knows the importance of buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based on actual data and market research. Basically, it’s a way to help you understand your target audience …
What are buyer personas, and why are they so important? Read More »
